Closed 8 Content Gaps in 30 Days
DataStack used competitive intelligence from Citr to prioritize content creation and capture market share from established players.
DataStack Analytics
Business Intelligence
Key Results
The Challenge
DataStack Analytics was competing against giants like Tableau and Power BI. Despite having a superior product for mid-market companies, they struggled to get visibility in AI-driven research. Their content team was creating content, but without data on what actually worked in AI responses.
The Solution
Citr's gap analysis identified exactly which topics competitors were winning. DataStack focused their limited resources on the 8 highest-opportunity gaps, creating targeted content optimized for AI citation.
## The Challenge
DataStack Analytics had a common problem: they were outgunned by larger competitors with bigger content teams and larger marketing budgets. Their business intelligence platform was genuinely better for mid-market companies, but that message wasn't getting through.
"We could create maybe 4-5 pieces of content per month," explains Marcus Rodriguez, Content Director. "We needed each piece to really count. But we had no idea which topics would actually move the needle for AI visibility."
Finding Focus
When DataStack started using Citr, they immediately ran a comprehensive audit of their competitive landscape. The results were illuminating.
Citr's analysis showed that established players were dominating broad topics like "best BI tools" and "data visualization software." But there were significant gaps in more specific queries—topics where no competitor had strong content.
The gap analysis identified 23 opportunities, ranked by potential impact. DataStack decided to focus on just the top 8, creating one piece per week.
Strategic Content Creation
Each piece of content was designed with AI citation in mind:
- **Clear, direct answers** to common questions
- **Structured formatting** with headers and lists
- **Authoritative data** and original research
- **Comparison content** addressing specific use cases
Within 30 days, all 8 pieces were live.
The Results
The focused approach paid off quickly:
- Visibility score increased 127% within the first month
- DataStack won 15 topic areas where they previously had zero presence
- The content generated 12x ROI when measured against pipeline influence
- Demo requests from AI-referred traffic increased 340%
"We're now a data-driven content team," says Rodriguez. "Every piece we create starts with Citr analysis. We never guess anymore."
The competitor analysis alone was worth 10x the subscription cost. We knew exactly what content to create and stopped wasting time on guesswork.
Marcus Rodriguez
Content Director, DataStack Analytics