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Earned Media and GEO: How to Boost Your Brand in AI Search

Learn how earned media can enhance your brand's visibility in AI search engines like ChatGPT.

Earned Media and GEO: How to Boost Your Brand in AI Search

In the world of generative AI, advertising doesn't guarantee visibility. Up to 90% of citations that drive brand visibility come from earned media. This fundamental shift changes the marketing playbook, emphasizing the importance of PR, user-generated content, and authoritative references over paid search.

earned_media_strategy.json
{ "strategy": "Invest in PR, community engagement, and user-generated content", "goal": "Increase AI visibility" }
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