Earned Media and GEO: How to Boost Your Brand in AI Search
Learn how earned media can enhance your brand's visibility in AI search engines like ChatGPT.

In the world of generative AI, advertising doesn't guarantee visibility. Up to 90% of citations that drive brand visibility come from earned media. This fundamental shift changes the marketing playbook, emphasizing the importance of PR, user-generated content, and authoritative references over paid search.
earned_media_strategy.json{ "strategy": "Invest in PR, community engagement, and user-generated content", "goal": "Increase AI visibility" }


