Back to Blog
Article

Top Factors Influencing AI Visibility: Lessons from 75,000 Brands

Discover the key factors that influence AI visibility based on a comprehensive study of 75,000 brands by Ahrefs.

Top Factors Influencing AI Visibility: Lessons from 75,000 Brands

Key Findings from the Ahrefs Study

1. YouTube Mentions Matter Most

YouTube mentions have a correlation of around 0.737 with AI visibility—higher than any other factor.

2. Branded Web Mentions Still Help

Mentions on websites correlate strongly with AI visibility at 0.66–0.71.

3. Traditional Authority Metrics Are Weak Predictors

Branded search volume and domain rating show weak correlations with AI visibility.

4. AI Mode Favors Established Brands

Google's AI Mode rewards branded anchors and search volume more than other platforms.

ai_visibility_factors.json
{ "YouTube Mentions": 0.737, "Web Mentions": 0.66, "Branded Search Volume": 0.352, "Domain Rating": 0.266 }
AI VisibilityCompetitor Analysis
Now accepting beta users

Ready to track your AI visibility?

Join brands already monitoring how they appear in ChatGPT and other AI platforms.