Top Factors Influencing AI Visibility: Lessons from 75,000 Brands
Discover the key factors that influence AI visibility based on a comprehensive study of 75,000 brands by Ahrefs.
Key Findings from the Ahrefs Study
1. YouTube Mentions Matter Most
YouTube mentions have a correlation of around 0.737 with AI visibility—higher than any other factor.
2. Branded Web Mentions Still Help
Mentions on websites correlate strongly with AI visibility at 0.66–0.71.
3. Traditional Authority Metrics Are Weak Predictors
Branded search volume and domain rating show weak correlations with AI visibility.
4. AI Mode Favors Established Brands
Google's AI Mode rewards branded anchors and search volume more than other platforms.
ai_visibility_factors.json{ "YouTube Mentions": 0.737, "Web Mentions": 0.66, "Branded Search Volume": 0.352, "Domain Rating": 0.266 }


